An agency positioning campaign living within the cultural tension between craft + serendipity and automation/efficiency, told through a sense of the elemental, through static and texture, through deeply rooted symbolism and meaning and purpose.

In a landscape and culture increasingly beset by automated ideas devoid of meaning and sincerity, our main tool, our best method, of combining both creativity and technology with the lofty ambitions of our dreams is something we have relied upon our entire creative lives:

The storyline.