Alaska Airlines: "Better Sweater"

Digital and social campaign for Alaska Airlines, celebrating the best/worst ugly sweaters.

Creative and art direction for Alaska Airline's end of year "Ugly Sweater" campaign that put ugly sweaters at the front of the line.

Roles: Assoc. Creative Direction, Art Direction, Copywriting
Partner: John Preskitt

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"Better Sweater" Lockup and Key Artwork

Alaska Airlines "Tinder" :30 Spot

Alaska Airlines "Gym" :30 Spot

 Campaign Social

Campaign Social

 Campaign Social

Campaign Social

"Tinder": Storyboard

"Gym": Storyboard


Behind the Scenes